GDPR is the new privacy of data regulation that has the aim of giving the individuals in the EU control and protection regarding their personal data. This has a direct effect on how a business can collect and use any individual’s personal data. Anyone into social media marketing, who has not been living under a rock knows that the General Data Protection Regulation (GDPR) is all set to change the face of the future marketing tactics and strategies in the EU. The GDPR changes that came into effect from 25th May 2018 for all the 28 member states of EU brought in two major challenges for the marketers. They can no longer send an email without making the prospects unambiguous and clear and similarly, they cannot drop cookies unless receiving a clear permission.
The basic features of GDPR you need to know
The features of GDPR are many but one of the key features that you need to be aware of is the need for privacy through design. This involves planning regarding how personal data is to be securely managed and then processed while passing through any organization.
It can be the details of payment card for online transactions, medical details needed for surgery, or employee data for HR needs. The Article 35 of GDPR mentions that all the processes undergo scrutiny in such a way that the data subject has clarification about effective protection of the personal information. The two categories of legal basis that must be noted in regards to GDPR are the consent of data subject (i.e. anyone who does not come within a data processing organization) and the necessity of the performance of a contract with data subject.
The link between social media and GDPR
Marketers are always concerned with the most effective usage of social media platforms. The last thing that they worry about is, having to ask for the consent of the friends or followers to use and store the data. The good thing is that as far as data use and consent is concerned, that is efficiently covered by the privacy notice and terms and conditions of the software tools.
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source http://news.statii.co.uk/impact-of-gdpr-on-social-media-marketing/
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