Tuesday, 1 May 2018

What You Need to Know About Big Data, Stripped Of All The Gobbledygook

There’s one good thing that’s come out of the furor over Facebook and Cambridge Analytica, besides perhaps the humbling of Facebook founder Mark Zuckerberg.

It’s waking up Americans to the grave dangers of big data—the information that’s collected on all of us—getting into the hands of the wrong people, be it Russian operatives out to disrupt our elections or hackers out to steal our identities, or worse.

And the timing of this wakeup call couldn’t be better.

While the term big data has been around for years, we are, in fact, at the very beginning of the age of big data. Consider that 90 percent of the data that’s now out there about us has been collected in just the last two years. Last year alone, more personal data was harvested than in the previous 5,000 years of human history.

All this makes now the perfect time to become versed in what big data is, how it is gathered, how it is used by marketers, how it can be misused, and what industry and government are doing to protect consumers.

So, what is big data?

Big data is the massive compiling of snippets of digital information gathered about you from a wide range of sources, from computer searches, to your Facebook likes, to credit card transactions to your purchases at the supermarket to every imaginable factoid about you that may be floating about the internet.

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Article Credit: Forbes

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The post What You Need to Know About Big Data, Stripped Of All The Gobbledygook appeared first on Statii News.



source http://news.statii.co.uk/what-you-need-to-know-about-big-data-stripped-of-all-the-gobbledygook/

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