With 2018 now underway, Jodie Korber explains how Lanrex is placing technology second in the pursuit of customer value
Picture the scene. Line cards and product brochures scattered on the table, agitated sales leaders circulating like vultures and an out of touch engineer stumbling through slide 46 of 83.
Painful for C-level executive attendees, but even more damaging for the messenger.
Such a scene stands as a rule rather than the exception however, as customers across Australia continue to be suffocated with speeds, feeds and irrelevance.
Yet old habits die hard in the channel, with technology providers still favouring out-dated approaches in the hunt for happy customers.
“We don’t do technology solutions,” explained Jodie Korber, managing director of Lanrex. “We do business solutions backed by technology and that’s what makes all the difference.”
A simple switch at surface level perhaps, but in delving deeper, this represents a fundamental shift in how the Sydney-based managed service provider (MSP) goes to market.
“We’re committed to connecting businesses with the technology they need to drive process automation and transform business functions,” Korber added. “We’ve evolved from being technology obsessed to business obsessed.
“It was a logical and natural transition as new technologies dramatically changed how we deliver and mange solutions for customers.”
Technology in isolation is cold and unaccommodating, enlightened only by the context of business.
Driven by outcomes, customers today are ambivalent about technology to the point that such responsibility now sits with the MSP, as buyers disconnect from comparing apples and oranges.
Irrespective of whether the flashing light is red, blue or green, end-user priorities now lie elsewhere.
Triggered by the rise of as-a-service models, Korber said platforms and systems can now be switched on (or switched off) in “moments rather than weeks or months”.
As a result, IT budgets are no longer consumed with merely keeping the lights on, and the features embedded within each product.
“We’ve evolved our services and consulting methods to help our customers firstly develop a technology strategy which aligns with their business strategy, and follow this with an implementation and management framework,” Korber added.
The post Lanrex – Business first, technology second appeared first on Statii News.
source http://news.statii.co.uk/lanrex-business-first-technology-second/
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