Saturday 28 July 2018

SAP Hybris lives on, if not under its brand name

Business software provider SAP said revenue from of its C/4Hana suite, which includes Hybris e-commerce and CallidusCloud sales management software, increased 65% in the second quarter.

Hybris Commerce, for years a leading name in B2B and retail e-commerce software for large, complex organizations, has all but disappeared as a brand name in SAP SE’s product information. The same goes for CallidusCloud, the cloud-based sales management software suite, including configure-price-quote technology for online sales of complex business and industrial products.

CEO Bill McDermott is looking to expand SAP’s cloud-based services to challenge rivals such as Salesforce.com and Oracle.

But the market presence of Hybris and CallidusCloud—now SAP Commerce Cloud and SAP Sales Cloud, respectively—continues as a growth driver within their new home, SAP’s C/4Hana suite of cloud-based “customer experience” software. SAP doesn’t break out revenue for its Commerce and Sales products in C/4Hana, which also includes cloud software for marketing, customer service and data management. For the second quarter ended June 30, Germany-based SAP said its revenue from its C/4Hana suite increased 65% year over year to 242 million euros (US$282 million).

SAP also reported strong revenue growth in its internet-based Business Network Group, which includes the SAP Ariba procurement network and related software, Concur travel and expense software, and Fieldglass workforce management software. Business Network revenue increased 21% year over year in the second quarter to 688 million euros (US$803 million). The value of all commerce transacted through the SAP Business Network, including more than 180 countries, is about $2.4 trillion annually, SAP says.

SAP SE is betting big on its cloud business for future sales growth, raising its outlook even as concerns remain about whether new bookings can keep pace.

Last week it raised its guidance both for this year and for 2020, citing accelerating cloud sales. New cloud bookings, a keenly watched metric because it indicates future revenue growth, increased 29%—off the pace of 40% overall sales growth in the cloud segment.

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Article Credit: Digital Commerce 360

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source http://news.statii.co.uk/sap-hybris-lives-on-if-not-under-its-brand-name/

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